ARREY, MERCEDES-BENZ FASHIONWEEK AMSTERDAM JULY 2015

PHOTOGRAPHER
PHOTO © 2015 TEAM PETER STIGTER

Brand new brand!
After many fantastic seasons of unparalleled success, Arrey has decided to change the Arrey Kono brand name to Arrey and take the brand to the next level. The renewed brand kicks of this year by taking the original elements of plisse fashion combined with a world class production, the hottest up-and-coming designs, and an exclusive slice of Berlin’s fashion scene.

Inspiration for The Middle collection comes from the inside. Arrey spent a lot of years to find her middle. She didn’t find it in a place where most people would find it; she found it in between extremes, which were seen in her previous collections sober and avant-garde. Arrey’s previous collections have always been an inspiration from the outside, this collection comes from the inside, from her middle.

”It’s not just about the moment it is beyond the moment. It is The Middle.”

The Middle. Harmony and peace.
The fabrics are soft anf flowing, with shapes and movements like the ocean. In this collection we find the perfect balance between darkness and lightheartedness that’s almost nostalgic. Her new collection The Milddle symbolizes harmony and peace, which can be seen in her designs. The fluent lines bring forth that she has now find her own middle and hopes to inspire the woman who wears their collection to find their middle.

Arrey
At the age of five, Arrey made her own first skirt, recycled from an old pair of pants. With the success she discovered her passion for fashion. In tradition of her family, she was expected to study, so she studied Linguistics. But during her study she still found time to pursue her passion. Arrey’s credo has always been ”be unusual, be outstanding”. She designs clothes that make people happy, that brings smile on their faces. Arrey has consistently been working with the interdisciplinary potential of both fashion and fine art for the past ten years.